WBNT-FM, WOCV-AM and Oneida Cable and Video Channel 4 on the ComCast Cable System in Scott County, TN and Channel 119 on Highland Media in Scott and Morgan County, TN and McCreary County, KY, are services of Oneida Broadcasters, Incorporated.
WBNT-FM provides news, weather, sports and entertainment to the citizens of Scott County, TN. While Oneida (located in Scott County) is the station’s city of license, WBNT-FM provides secondary coverage to Fentress, Morgan and Campbell Counties in Tennessee and McCreary County, KY. WBNT-FM operates 105.5 megahertz at a licensed power of 3,000 watts as authorized by the Federal Communications Commission in Washington, D.C. Our studios and offices are located at 1126 Buffalo Road, Oneida, TN 37841.
WOCV-AM (originally WBNT-AM) operates at 1,000 watts on an assigned frequency of 1310 kilohertz. Presently, WOCV-AM simulcast programming heard on WBNT-FM. WOCV-AM facilities are located inside the main studios of WBNT-FM at 1126 Buffalo Road, Oneida, TN 37841.
WBNT-AM (now WOCV-AM) was permitted and licensed by Scott Broadcasting Company in 1959. The station’s tower that was located in a field off Buffalo Road was completed in August 1959. WOCV-AM began operating in late 1959 or early 1960 from studios located in the upper floor of the Troxel Motor Company, a Ford Dealership on U.S. 27 in Oneida owned by the late Russell Troxel, who also owned Scott Broadcasting Company. On June 28, 1964, Scott Broadcasting Company filed an application with the Federal Communications Commission for the construction of an FM station. WBNT-FM began operating in August.
On May 1, 1969, Oneida Broadcasters, Incorporated acquired Scott Broadcasting Company. For the next three years, the station continued to operate out of the Troxel Building. In 1972, a new office and studio building was constructed at the station’s tower site on Buffalo Road.
Since 1969, Oneida Broadcasters, Inc. has had only one goal—to serve the people of Scott and surrounding area with timely news, weather, sports and entertainment. As the times have changed, WBNT-AM and WBNT-FM evolved. In the mid 70’s, FM radio, because of its clarity and coverage, became the dominant broadcast band. Reacting to the changing times, management made the difficult decision to switch programming on the two stations, with the company’s main programming being moved to WBNT-FM. In 1978, WBNT-FM embraced a new age of communication—stereo broadcasting. By 1981, WBNT-FM was again taking advantage of new technology, receiving the latest news from around the nation and the world via satellite.
The 1990’s were an age of rapid change in the radio industry, as the introduction of various technologies enhanced and improved the quality of sound. In 1991, compact disc became the new industry standard for music delivery. Again, WBNT-FM embraced the new format, integrating it into their control studio. Over the next few years, CDs became the station’s primary media format, as vinyl recordings (old 45s and 33s) were slowly phased out.
The ‘90s was also a decade of change at Oneida Broadcasters, Incorporated. While the company had been in radio business for twenty-five years, in 1994 the company embarked on a new venture—cablecasting. In May, Oneida Broadcasters, Inc. seized the opportunity to provide cable subscribers in Scott County quality local programming. Initially, Oneida Cable and Video Channel 4 served the residents of the Oneida area. Soon, subscribers from across the county wanted access to the new channel. In the spring of 1995, Oneida Broadcasters, Inc. purchased and had installed the equipment necessary to delivery the locally generated signal to the cable company’s head-end facility in Huntsville. Once the work was completed, OCV Channel 4 could be seen in more than 3,700 homes in Scott County.
Originally, the new cable channel was operated from the existing radio station studios. However, the community’s tremendous response to the channel soon forced Oneida Broadcasters, Inc. to look into expanding. On the fourth anniversary of the cable station (May 1998), the company held an open house on a 1600 square foot addition to the building. The new facility was the first of its kind in Scott County that was built solely for the purpose of providing television programming to the community. The expansion included a new multi-functional studio, a fully equipped television control room and additional office space.
In 2001, WBNT-FM migrated to digital broadcasting, which provided for the digital delivery of music, commercials, and other content to our listening audience. Over the next few years, all other forms of media, including CDs, were phased out.
In October 2012, Oneida Cable and Video expanded its coverage into neighboring communities. Through a collaboration with Highland Media, Oneida Cable and Video began providing local programming to Highland customer in its three-county service area, which includes Scott and Morgan County, TN and McCreary County, KY. Highland Media’s state-of-the-art, all fiber network provides a superior-quality, broadcast platform for the delivery of OCV’s digitally recorded and live programming throughout its service area.